Overview of some of my projects

worked for / with

early adopter
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working in marketing
0 months
without educating myself
-600 days
monster energy
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My love for new tech, personal growth and creative marketing is what fuels my drive.

It’s there in every project I work on and every bit of free time, always pushing me to learn more and do better.

I am happy to connect with you and discuss opportunities.

All details in 1 PDF

Fun projects


Categorized lists of AI tools

One of the largest directories of AI tools on the market today.
I collected, categorized and tagged all tools so that users can easily find the tool they need.
I also added other resources like lists of prompts, courses, list of whitepapers and much more.

created (Midjourney + ChatGPT)
0 courses
AI tools collected and categorized
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prompts collected
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Website automations

Most pages and parts of the database in the background have automations to make content management easier


web3 event listing website

There was no good and updated list of web3 events and conferences. So I built a solution myself.

  • No-code web-app
  • Airtable automations
  • Event organizers can add their event themselves


Payment, adding new events and all event data updating is automated.

events listed
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Content creation

Content creation on many platforms

I love creating content and testing new tools on different platforms. I like to do that because I enjoy doing it and to understand platform audiences, content types and recipes for best performing content.

I created content for Medium, Reddit, YouTube, Blogs, Shops, Amazon, TikTok, LinkedIn,  Instagram, Etsy and much more.

I also created courses and a lot of digital products like printables, Canva templates, graphic elements, notion templates and more.

Viral TikToks

200.000 organic views on 1 video

Viral YouTube Shorts

1.100.000 organic views on 1 short

Viral Reddit Posting

200.000 views + 2.000 shares

SEO optimized articles written
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Digital products created
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Growth marketing & personal growth blog

I am always learning and improving. Here I collect the most shareable learnings, links, tools and much more all about topics I am interested in. ​

Fun project

I collected things I learned and tools I wanted to try out here. Content is not up-to-date.

Various Resources

Growth hack ideas, book recommendations, podcast recommendations, tool recommendations, whitepaper and much more

Work experience

NatuRise (freelancing)

Senior Performance Marketer & Creative Strategist

I script ads and other marketing texts, create ideas and graphics for ads. I also oversee and manage ad channels like Meta and Google.

Since August 2023

Tipico (freelancing)

ChatGPT prompt engineering & SEO content creation

With the SEO team of Tipico I crafted various prompts to create texts for different landingpages and article pages on the Tipico website.

Since September 2023

filmen-lernen.com (freelancing)

SEO + content creation

I work as a freelancer for filmen-lernen.com since January 2023 and create blog articles, coordinate content plans with another copywriter and do on-page optimization and optimization of older articles.

January 2023 - November 2023

New blog articles written
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E-commerce business owner (side hustle 1)

Onlineshop & Amazon FBA Business

I design, produce and sell my own products on my own Shopify onlineshop and via Amazon FBA.

I am currently travelling and will focus on other things from December 2023 and will end that project with that date. That is also why my Shopify shop is currently not in use – only Amazon FBA.

January 2019 -December 2023

Organic clicks via Google
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Photographer & Content Creator (side hustle 2)

Photography business

My photography portfolio website where I present some of my best photos, explain my services and get customers.

  • Portrait photoshoots
  • Stock-photo creation & selling
  • Event documentation
  • Product photography
  • Content Marketing Consultation

Since 2015

Various awards and nominations

I have won various awards and nominations with my photos.

Own Photostudio

in Innsbruck for Studio photoshoots and product photography from 2021-2023

of photos
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WeDesignTrips (E-Commerce Manager)

Product Owner & Performance Marketing

In my capacity as an E-commerce Manager, I held the role of product owner, oversaw the website re-launch, assisted with technical aspects, analyzed data from our web and database, executed performance marketing, and contributed to content marketing initiatives

2020-2022 (full-time)

ASI Academy

I helped set up and a learning platform for ASI Reisen (ASI Academy) and managed social media ads.

ASI online-shop

I coordinated fulfillment, website setup and management of the shopify shop for ASI Reisen.

Website Relaunch

I coordinated the website relaunch project with a team of 2-3 developers.

EGLO Leuchten (Digital Marketing Manager)

B2B & B2C Marketing

In my role, I managed the international development of the website, B2B online store, and online services, fostering global growth. I provided training and support to country offices, facilitating operational efficiency. I handled social media marketing and content marketing through blogs, videos, and photos, driving brand engagement and visibility.

2018-2020 (full-time)

B2B partner training

I coordinated the worldwide B2B partner onboarding and setup of their B2B shops with my team.

Website Development

I coordinated website and tool development with our software development agencies.

Zenitvision (Co-Founder)

Digital Signage Business

Just before covid hit us, I started a digital signage business with a friend. Unfortunately, we had to close it due to personal reasons after just a few months.


hightest pedestrian frequency in the center of Innsbruck
0 Locations

Sales + IT

My co-founder and i took care of customer / partner acquisition and the technical IT-setup ourselves

Thöni (IT System-Admin)

First job after my IT apprenticeship

As an IT System Administrator, I managed network systems, performed server maintenance, set up networks and computers, facilitated software installations, provided IT support, and conducted hardware repairs.

2017-2018 (full-time)


Helped employees with PC, network and software programs.

On-call duty

We ensured day and night that in case of failures, the production machines are quickly put back into operation.

Technical Setups

Maintained and set up networks, servers and systems for production.

Austrian Red Cross (paramedic)

Civil service

As a trained Paramedic serving in the civil service, I responded to emergencies, transported patients, served as part of a medical team at events, among other duties

2016-2017 (full-time)


I was trained in the paramedic school of the austrian red cross and have successfully passed the exam.

field deployment as paramedic

I responded to emergency calls with my team, helped as paramedic at events and transported patients.

Möschl EDV (IT Technician)


As an IT technician, I repaired hardware, guided IT purchases, customized systems, provided user support, and performed routine maintenance, all while integrating technical skill, problem-solving, and customer service.

2012-2016 (full-time)

IT Support

I helped customers with their PC problems on the hardware and software side.


I managed the store, consulted customers and sold computers, parts and more.

Skills, Tools & Knowledge

Performance Marketing

Skills & knowledge​

  • Ads-copywriting
  • Conceptualizing and creating ad-creatives for video, photo and other ad types
  • Evaluating results & finding opportunities
  • Setting and measuring KPIs
  • Optimizing ads


  • Google Ads
  • Meta Ads
  • Microsoft Ads
  • TikTok Ads
  • Pinterest Ads


Skills & knowledge​

  • Querying and processing SQL data
  • Setting up dashboards in Data Studio, Excel and other tools
  • Researching SEO opportunities
  • Analyzing the performance of online channels


  • Google Data Studio
  • Google Analytics
  • Google Search Console
  • Mangools
  • Ahrefs
  • Shopify & Amazon reports
  • Amazon analytics tools

Content Marketing

Skills & knowledge​

  • Photography (business, people, event, travel, product, architecture & more)
  • Graphic design
  • Photo retouching and editing
  • SEO
  • Newsletter-marketing
  • UGC content creation
  • Ad-copy scripts
  • Copywriting

Software & Tools

  • Adobe Photoshop
  • Adobe Lightroom
  • Adobe Illustrator
  • Canva
  • Mailchimp
  • Omnisend
  • WordPress
  • Yoast SEO
  • Elementor

web3 & AI

Skills & knowledge

  • AI content generation
  • prompt engineering
  • NFTs
  • understanding of web3 and its opportunities
  • being involved in many NFT and web3 projects since early 2022
  • using AI content generation tools for text, image and more


  • ChatGPT
  • Midjourney
  • Adobe Firefly
  • Discord
  • Metamask
  • Opensea
  • Etherscan & Solscan
  • Various AI tools
  • Various crypto tools

Communication & Office Tools

Skills & knowledge

  • Finding software tool packages for maximum productivity and automation capabilities
  • Using a lot of shortcuts for software and operating systems to improve productivity
  • Optimizing workflow processes


  • Slack
  • Airtable
  • MacOS + Windows
  • Miro
  • Notion
  • ToDoist
  • Discord
  • Teams
  • Zoom

Growth Marketing

Skills & knowledge

  • Growth Marketing Hacks
  • Opportunity-research
  • SEO analytics & optimization
  • Automation
  • understanding, testing & adopting trends early


  • Growth marketing hacks & tools to use them
  • Opportunity-research tools
  • SEO analytics & optimization tools
  • Various automation tools


Skills & knowledge

  • Shopify
  • Amazon FBA
  • Etsy Marketplace
  • various other Marketplaces
  • Knowledge of processes in the areas of logistics, software and production in connection with e-commerce


  • Shopify & Shopify apps
  • Amazon FBA
  • Etsy
  • Shop integrations
  • Various Shopify apps
  • Various logistics tools
  • Various market research tools

Social-Media Marketing

Skills & knowledge

  • TikTok Content Creation
  • Instagram Community Building
  • Discord Community Management
  • Content Creation & Content Planning (Videos, Photos, Graphics, Copy,…)


  • Tools video & photo content creation
  • Discord
  • Pinterest
  • Linkedin
  • BeReal
  • Facebook
  • Instagram
  • TikTok
  • Twitter
  • Reddit


Skills & knowledge

  • Newsletter automation
  • Using connectors to sync data for various software like airtable, google sheets, shopify & more
  • Setting up automatically synced analytics dashboards


  • Zapier
  • Airtable
  • Make.com
  • Google Sheets
  • Google Data Studio
  • NFC tags & software
  • Home automation
  • Various billing & email tools

Research & Knowledge

  • Googling problems and quickly getting to solutions
  • Visually documenting learnings and ideas
  • Constantly educating myself
  • Optimizing processes for research and data structure
  • Connecting with people around the world to learn and grow together
  • Breaking down problems to address them strategically

Personal Traits & Mindset

  • Ambitious
  • Reliable
  • Analytical thinker
  • Planning ahead
  • Connecting dots
  • Early adopter
  • Using productivity systems
  • Positive & motivating
  • Openminded
  • Strategic thinker

General Skills & Knowledge

  • Technical IT knowledge (computer hardware, IT infrastructure,…)
  • Project management knowledge
  • An eye for aesthetics and design
  • General understanding of software and software developement processes

Some of my LinkedIn Content