worked at
worked for / published in
skills, tools & knowledge
Performance Marketing
Skills & knowledge
- Ads-copywriting
- Conceptualizing and creating ad-creatives for video, photo and other ad types
- Evaluating results & finding opportunities
- Setting and measuring KPIs
- Optimizing ads
Software
- Google Ads
- Meta Ads
- Microsoft Ads
- TikTok Ads
- Pinterest Ads
Analytics
Skills & knowledge
- Querying and processing SQL data
- Setting up dashboards in Data Studio, Excel and other tools
- Researching SEO opportunities
- Analyzing the performance of online channels
Software
- Google Data Studio
- Google Analytics
- Google Search Console
- Mangools
- Ahrefs
- Shopify & Amazon reports
- Amazon analytics tools
Content Marketing
Skills & knowledge
- Photography (business, people, event, travel, product, architecture & more)
- Graphic design
- Photo retouching and editing
- SEO
- Newsletter-marketing
- UGC content creation
- Ad-copy scripts
- Copywriting
Software & Tools
- Adobe Photoshop
- Adobe Lightroom
- Adobe Illustrator
- Canva
- Mailchimp
- Omnisend
- WordPress
- Yoast SEO
- Elementor
web3 & AI
Skills & knowledge
- NFTs
- Understanding of web3 and its opportunities
- being involved in many NFT and web3 projects since early 2022
- using AI content generation tools for text, image and more
Software
- Discord
- Metamask
- Opensea
- Etherscan & Solscan
- Various AI tools
- Various crypto tools
Communication & Office Tools
Skills & knowledge
- Finding software tool packages for maximum productivity and automation capabilities
- Using a lot of shortcuts for software and operating systems to improve productivity
- Optimizing workflow processes
Software
- Slack
- Airtable
- MacOS + Windows
- Miro
- Notion
- ToDoist
- Discord
- Teams
- Zoom
Growth Marketing
Skills & knowledge
- Growth Marketing Hacks
- Opportunity-research
- SEO analytics & optimization
- Automation
- understanding, testing & adopting trends early
Software
- Growth marketing hacks & tools to use them
- Opportunity-research tools
- SEO analytics & optimization tools
- Various automation tools
E-Commerce
Skills & knowledge
- Shopify
- Amazon FBA
- Etsy Marketplace
- various other Marketplaces
- Knowledge of processes in the areas of logistics, software and production in connection with e-commerce
Software
- Shopify & Shopify apps
- Amazon FBA
- Etsy
- Shop integrations
- Various Shopify apps
- Various logistics tools
- Various market research tools
Social-Media Marketing
Skills & knowledge
- TikTok Content Creation
- Instagram Community Building
- Discord Community Management
- Content Creation & Content Planning (Videos, Photos, Graphics, Copy,…)
Software
- Tools video & photo content creation
- Discord
- BeReal
- TikTok
Automation
Skills & knowledge
- Newsletter automation
- Using connectors to sync data for various software like airtable, google sheets, shopify & more
- Setting up automatically synced analytics dashboards
Software
- Zapier
- Airtable
- Google Sheets
- Google Data Studio
- NFC tags & software
- Home automation
- Various billing & email tools
Research & Knowledge
- Googling problems and quickly getting to solutions
- Visually documenting learnings and ideas
- Constantly educating myself
- Optimizing processes for research and data structure
- Connecting with people around the world to learn and grow together
- Breaking down problems to address them strategically
Personal Traits & Mindset
- Ambitious
- Reliable
- Analytical thinker
- Planning ahead
- Connecting dots
- Early adopter
- Using productivity systems
- Positive & motivating
- Openminded
- Strategic thinker
General Skills & Knowledge
- Technical IT knowledge (computer hardware, IT infrastructure,…)
- Project management knowledge
- An eye for aesthetics and design
- General understanding of software and software developement processes
Passion is my fuel to grow.
That’s why I love building and working with online marketing, content marketing, new technologies & more.
For projects and in my free time.
my projects
bae-i.com
Categorized lists of AI tools
One of the biggest directories of AI tools on the market today.
I collected, categorized and tagged all tools so that the user can easily find the tool he needs.
web3-event
web3 event listing website
There was no good and updated list of web3 events and conferences. So I built a solution myself.
- No-code web-app
- Airtable automations
growthkiste.com
growth marketing & personal growth blog
I am always learning and improving. Here I collect the most shareable learnings, links, tools and much more all about topics I am interested in.
alexander-kaufmann.com
photography business
My photography portfolio website where I present some of my best photos, explain my services and get customers.
- Portrait photoshoots
- Stock-photo creation & selling
- Event documentation
- Product photography
Mille Sanders
Onlineshop & Amazon FBA Business
I design, produce and sell my own products on my own onlineshop and via Amazon FBA.
Zenitvision
Digital Signage Business
Just before covid hit us, I started a digital signage business with a friend. Unfortunately, we had to close it due to personal reasons after just a few months.
I am happy to connect with you and discuss opportunities.
All details in 1 PDF
Timeline
Completion of the apprenticeship as IT-technician + a-levels
2012 – 2016
6 months of civil service as a paramedic at the Austrian Red Cross
2016 – 2017
Working as IT-administrator at Thöni
2017 – 2018
Working for EGLO Leuchten as digital marketing manager
2018 – 2020
Founding „Mille Sanders“ & opening my first Amazon FBA store + Shopify store
2018
Founding „Zenitvision“ – a digital signage agency – with a friend
2019 – 2020
Turning my already long practiced photography hobby into a profitable business
2021
Working for WeDesignTrips and ASI Reisen as e-commerce manager
2020 – 2022
Focussing on building my projects, working as a freelancer and travelling the world for a year
2023
Jira
